Love your business like a baby? You’re in good company.

Brain scans of fathers and entrepreneurs show that love is a major motivator for both parents and high-growth business owners, according to a new study from the University of Helsinki.

Finnish fathers were shown pictures of their children, as well as snaps of other children they knew. And entrepreneurs were shown photographs of their companies, as well as of other companies familiar to them.

Researchers used functional MRIs to study the brain activity of both while they were eyeing these images.

And they found that the emotional bond an entrepreneur feels toward his own company is similar to the emotional bond a father feels for his own child.

The brain activity in the Finnish fathers was also similar to previous brain studies conducted with mothers, so parallels can also be drawn between moms and momtrepreneurs.

“Both entrepreneurial and parental love seem to be supported by brain structures associated with reward and emotional processing as well as social understanding,” the authors wrote.

And even more interesting, the more confident a father or entrepreneur was, the more fired up the areas of the brain responsible for rewarding and for processing emotions were.

So researchers suggest that less confident dads and entrepreneurs may be “more sensitive to the dangers and risks of parenting and entrepreneurship,” while those who are overconfident should beware of overestimating the probability of success in their company or their kid.

Then again, what business owner or parent doesn’t believe that their product or progeny isn’t the greatest in the world?