The new ‘1 for You 1 for Youth’ race with New York Road Runners supports kid running programs
Talk about making your miles count: The New York Road Runners have teamed up with New Balance for a new race that’s full of heart and sole.
Every runner who pays the $50 to $55 entry fee to run the inaugural “1 for You 1 for Youth” four-miler through Central Park not only gets a pair of new running shoes — but a child runner in one of NYRR’s youth programs gets a free pair of kicks, too.
Here’s how it works: Anyone registering for the July 8th road race online will select either the New Balance 860 ($125 value) or New Balance Zante ($100 value), and give their shoe size at checkout. Then race organizers will post additional information closer to race day on how to pick up your new sneaks and bib number ahead of the event. Participants can feel a runner’s high knowing they’ve put a pair of sneakers on a future athlete’s feet.
“We have not done anything like this before,” Michael Capiraso, president and CEO at NYRR, told Moneyish. His organization also runs the New York City Marathon each November.
“When you sign up for races, you usually get a t-shirt, or sometimes we give away hats,” he said. “But I loved the idea of doing this to incentivize people to sign up for a race. It’s fun and it’s different … and it gives everyone an opportunity to give back.”
They’re capping the race at about 2,500 runners, which means some 5,000 pairs of shoes could be given to adult and youth racers, or up to a maximum value of $500,000 based on New Balance’s wholesale pricing, according to the race website.
“The whole thing is really a key part of our partnership with New Balance, and making sure we continue to create the next generation of runners,” said Capiraso. “Our mission is to help and inspire people through running, looking at all ages and abilities.”
The promotion could also help give the shoemaker’s reputation a lift just months after shoppers were burning New Balance sneakers in response to a brand executive supporting Donald Trump’s presidential bid in a Wall Street Journal interview.
“One of the many shared values we have with NYRR is giving back to the communities in which we are a part,” Chris Ladd, New Balance’s Vice President of Consumer Experience, told Moneyish. He noted that the 1 for You 1 for Youth program was conceived in 2015, well before the political uproar.
NYRR and New Balance joined forces in December 2015 to put on events together, like the Airbnb Brooklyn Half Marathon each May and the New Balance Bronx 10-Miler each September. And as of this year, New Balance is an official race sponsor and athletic footwear and apparel partner of all of NYRR’s races and community events, including the NYC Marathon.
In fact, the running club’s new Midtown Runcenter just south of Columbus Circle is also home to New Balance’s NB Run Hub, where runners can pick up their race bibs for various events and also buy New Balance gear.
“Anytime a pair of shoes is purchased at the NYRR Runcenter … a pair will be donated to their youth program,” which serves 115,000 children across NYC’s five boroughs, and 215,000 nationally, Ladd added. “The race is a great way to amplify that program and we are proud to have worked with NYRR to make happen.”
“Last year we gave away four or five thousand pairs of shoes to kids through development dollars and fundraising, and this year we want to give even more,” said Capiraso. “I thought this race would be a great way to bring attention to that program. By registering for this race, you’re also buying a pair of sneakers for a kid.”
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