Now cleanliness really is next to Godliness.

Pope Francis has opened a free laundromat for the poor in Rome, the Vatican reported.

“This is a free service offered to the poorest people … who can wash, dry and iron their own clothes and blankets,” Archbishop Konrad Krajewski said in a statement.

The holy wash-and-fold being dubbed the “Pope’s Laundromat” opened at the beginning of Holy Week running up to Easter this Sunday in the historic Rome neighborhood of Trastevere. It welcomes the homeless in particular, as well as anyone who needs to wash, dry and iron their clothes.

Krajewski added that this “gives concrete form to charity and works of mercy aimed at restoring dignity to so many people who are our brothers and sisters.”

Whirlpool donated six washers and dryers, as well as a number of irons. “We are proud to partner with the Papal Charities Office to make laundry services available to the homeless in Rome with the donation of Whirlpool appliances,” the brand’s senior direct of communications Alessandro Magnoni told Moneyish. “This is perfectly aligned with Whirlpool’s mission to give back to local communities.”

Procter & Gamble has also volunteered to give detergent and fabric softener. “P&G wants to help bring comforts of home to those who need them the most,” a rep told Moneyish.

The laundromat will be run by Catholic charity Community of Sant’Edigio, and staffed by volunteers.

Pope Francis, beloved as “the People’s Pope,” plans to add showers, barbers and medical services over the summer, the Vatican added. His Holiness previously set up showers for the homeless in front of St. Peter’s Basilica in 2015, with a dormitory nearby. Procter & Gamble supplied the razors and shaving cream to those facilities.

The Holy See even celebrated his own 78th birthday in 2014 by giving sleeping bags to the homeless, and his 80th birthday last December by inviting eight homeless people to dinner.

“Help is always right,” the Pope told a Milan-based magazine recently. “Certainly, it is not a good thing just to throw a few coins at the poor. The gesture is important, helping those who ask, looking them in the eyes and touching their hands.”