The all-girl leadership program makes almost $800 million a year on cookie sales, selling about 200 million packages.
Move over Thin Mints — there might be a new favorite cookie in town.
The Girl Scouts are rolling out a new Caramel Chocolate Chip cookie flavor next year, the organization announced on Tuesday. It’s the first new flavor since troops began selling S’mores cookies last year, and it claims to satisfy your sweet tooth with its caramel, semi-sweet chocolate chips, and also cater to the savory side with its hint of sea salt. The new treat will be joined by the return of Toffee-tastic as the two gluten-free options for Girl Scout cookie lovers beginning Jan. 2, 2019.
But you won’t be able to order the Caramel Chocolate Chip cookies online. The Girl Scouts told Moneyish that they will only be available in select Girl Scout council markets across the country for as long as supplies last, and must be purchased from a registered Girls Scout. (So start buttering up your local troop.)
And although prices of Girl Scout cookies vary by place, as the 1.8 million girls across the 2.6 million Girl Scout troops determine the local prices, both gluten-free varieties will be sold at a slightly higher price than the average $3.50 to $5 cookies because of their higher production cost. But the price of these treats may be increasing. In 2015 most councils raised prices from $3.50 to $4.00 and last year, prices reached as high as $5 a box, a 25% increase in some parts of the country, like Arizona.
The all girl-led entrepreneurial program sells about 200 million packages of cookies, worth nearly $800 million, during each cookie season running from January through April, a Girl Scouts of the USA representative told Moneyish. And the girls get to decide how to spend the money they make, as 100% of revenue from cookies sales goes towards local community projects or is donated to worthy causes decided by each troop.
The Caramel Chocolate Chip Cookie and Toffee-tastic gluten-free options come at a time when the gluten-free food market is on the rise. The market is projected to be valued at $7.59 billion by 2020, according to Statista. They join top Girl Scout cookie sellers (made with gluten) like Thin Mints, Caramel deLites/Samoas, and Peanut Butter Patties/Tagalongs.
© 2018 Dow Jones & Company, Inc. All Rights Reserved