Ben Giroux, co-creator of the “Back to the 90s” video, talks to Moneyish about what made this project so successful.
Your throwback Thursday can’t compete with this nod to the 90s.
It’s been less than 20 years since we bid the 90s adieu, which means it’s been that long since boy bands, music videos, Beanie Babies, rollerblades and Super Nintendo were all the rage. Since then, boy bands have taken a backseat and Beanie Babies have lost most of their value—but actor and producer Ben Giroux has used the opportunity to cash in on a decade of throwback trends.
In one week, his viral video “Back to the 90s” has surpassed 34 million views, taking millennials on an unforgettable trip down memory lane.
Your entire childhood in under five minutes. Let's go Back to the 90s!
Posted by Ben Giroux on Monday, May 1, 2017
But what makes a video go viral? It takes a lot more than luck.
The definition of viral is twofold—there’s the kind of video that gets someone talking for a minute before they return to their normal life, and then there’s the kind that becomes a social media phenomenon.
In the ten years since Ben Giroux graduated from theater school, he’s spent tens of thousands of dollars, blood, sweat and tears to pump out content with the hopes of striking a public nerve. But not all of his projects have been so successful.
“Before I created this G-rated love letter to my childhood, I released two other videos,” Giroux says. His first one amassed 25,000 views and his second upped the ante with 2 million. It looks like that old saying is true—the third time’s the charm!
Known for his roles on Bunsen Is A Beast, Henry Danger and Hart of Dixie, Giroux has finally struck geek’s gold—his video has been viewed tens of millions of times and his song featuring singer Jared Lee has charted on Billboard’s comedy digital chart.
“Back to the 90s” may have become an overnight sensation, but Giroux began working behind-the-scenes of the music video almost a year ago. “I prepped the shoot for six months and we shot in early November 2016,” he says.
Months were spent animating, color correcting and perfecting the ultimate tribute. Surprisingly, his goal for making something viral isn’t to make money and monetize that specific project, it’s to build a following and monetize moving forward.
Though they probably won’t make their nearly $30,000 back from this music video, Giroux and his producing partner, musical artist Jensen Reed, have invested in opportunity and hope that someone else will pick up the tab for their next collaborative enterprise—creating branded content using the music video model. Until then, the Backstreet Boys have invited them and their makeshift boy band to perform on stage at their Las Vegas residency on June 17th.
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