Almost 30,000 couples are tying the knot on Saturday, while 3.9 million guests look on
If you’re not going to a wedding this weekend, you might be the only one.
Saturday, August 18, is the most popular wedding day of 2018, with 28,633 couples ready to say “I do,” according to a recent report from The Knot. And with Americans spending an average of $33,391 on their weddings, excluding the engagement ring, Saturday is shaping up to be an expensive day across the country.
“This year, this date in August is so popular because it’s near the end of summer, so it’s not as hot as the other summer months, and also near the fall, so the climate is great in most places in the U.S.,” The Knot’s senior digital editor Ivy Jacobson, told Moneyish.
For bride-to-be Jessica Walls, 31, who’s getting married in Pelican Rapids, Minn., this Saturday is the perfect day to get hitched for sentimental reasons. Not only did her fiance’s parents also get married in August, but her grandmother’s mom got married on the exact same date several decades ago. Plus, it’s poised to be perfect weather for an outdoor barn wedding this weekend. “I love hot weather, and we’re in Minnesota, and usually it’s on the warmer side here this time of the year,” she told Moneyish.
But the big day is also special numerically, which may be why so many brides were drawn to it this year. “We were told it was a palindrome date,” Walls said of the 8-18-18 date that can be read the same forwards and backwards. “We met on a palindrome date, so we put two and two together and thought it was meant to be.”
Ottaway, Quebec bride-to-be Laura Ruddock, 28, who will also be walking down the aisle on Saturday, was also excited by the thought of getting married on the fortuitous date. “The date is (our) lucky number,” she said.
And she’s also banking on a sunny — but not sweltering — day. “The July weddings I’ve been to have been like 35 degrees (Celsius, which is 95 degrees Fahrenheit) hot. August has nice weather,” she said.
Guests will be digging deep into their pockets for the big day, as an estimated $1 billion will be spent on gifts, fancy attire and accessories by the estimated 3.9 million guests attending weddings this Saturday. And guest spending is going up: Family members and loved ones are expected to spend an average of $261 each on the wedding day alone, up from $194 in 2009.
Plus, as destination bachelorette parties and day-after brunches become the norm, guests might have to stay longer and book multiple stays. In fact, each wedding will have guests spending an average of $901 with travel and accommodations costs included, which is not far off from the average $928 that will be spent by members of the wedding party themselves.
“Every wedding event is getting bigger and more exciting as more people document their wedding experiences on social media,” Jacobson said. “Everyone wants a personalized and fun wedding, so that definitely ups the ‘wow’ factor in terms of what you ask wedding guests to spend.”
And sharing the love is worth it for the guests who will be attending. Seventy percent told The Knot that they enjoyed the last wedding they attended, and 65% say that are already looking forward to the next one.
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