The 5 clothing brands that get returned — with their tags still on them — the most
Americans aren’t keeping up with the Kardashian’s clothing.
The holidays are one of the hottest times to get rid of clothing — even items that you haven’t even worn yet, according to new data released Thursday by thredUP, the largest online thrift store. From Black Friday through early January the site receives more than 2 million items, 200,000 of which are brand-new with the tags still attached. In January alone, the number of new with tags items it receives jumps 34%.
Some of this is likely that people don’t like the clothing gifts they’re being given. So what should you be skipping as a present this year? North Face fleeces and Under Armour shorts are No. 1 on that list: thredUp sees an 80% increase in these new-with-tags items sent to them in January. That’s followed by Nike Active shirts, with a 76% increase.
It’s not that people don’t like these brands overall (in fact they do). Instead, it may simply be that people are very particular about the fit and look of the clothes they work out in, Karen Clark of thredUP says — so they just don’t work as well as gifts. Plus, many people likely already have too much sports gear. Indeed, the performance sportswear market — which “for the third year in a row … recorded an increase of 7%” — is now worth $78 billion, according to research firm Euromonitor.
Even outside of the holidays people return a number of clothing items with the tags still on. The teen- and millennial-focused MissGuided brand tops the list of items that people return to thredUP most often with the tags on. And many of the other brands are aligned with a celebrity, including the Kardashian Kollection, Eva Mendes by NY&C and Fabletics by Kate Hudson.
The brands people love to return with the tags still on them.
Percentage of total items from that brand sent to thredUP with tags attached
|Missguided||46% come to them new with tags still on|
|Eva Mendes by NY&C||30%|
|Lilly Pulitzer for Target||29%|
Clark says that items from these collections may be returned new with tags for a number of reasons. It could be that the items were super trendy and the owner just wasn’t sure about them, they might have been a pain to return or they might have appeared different online than when they arrived.
Whatever the reasons for returns of certain brands, one thing is certain: We spend plenty of money on clothing they we will never or rarely wear. One U.K. study found that adults only regularly wear about 44% of the clothes they own and that the average person owns 11 items of clothing they’ve never worn. Meanwhile, at least here in the U.S., we are spending $1800 a year on clothes.
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