Prime Day officially begins on July 10th at 9 pm ET and ends at 3 am on July 12th
These deals are prime.
On Monday evening, Amazon will begin its annual Prime Day, which goes on for 30 hours and includes more than 100,000 deals on everything from music to televisions to tools. The deals are only available to Prime members, who pay $99 a year (or $10.99 a month) for perks like two-day free shipping and unlimited streaming of many movies and TV shows.
In its launch year (2015), consumers complained that Prime Day deals weren’t that great — but this year there will “absolutely” be great deals, says smart shopping expert, Trae Bodge.
And while Amazon is remaining mum on what exactly their great deals will be this year, Moneyish talked to shopping experts about what you can expect — and how to score the deepest discounts.
These items will likely offer the best deals on Prime Day. Amazon typically offers some of the best deals on its own products on Prime Day, and Bodge says you can likely expect that again this year. That means “shoppers should expect deals on Amazon-brand products including the Fire tablet and TV stick, Alexa devices like Dot and Echo, and Kindle devices,” says Kendal Perez, a savings expert at CouponSherpa.com. She predicts savings on these devices will range from about $15 to $60.
Perez notes that there will also likely be good deals on TVs — something Amazon has already hinted at: “Prime Day will include amazing TV deals, with a variety of great brands,” the company writes, adding that it is “planning one of its largest total volume TV deals in history with a record level of inventory.” Other deals may include some gaming consoles, toys and shoes, Perez says — at least if last year is a predictor of this year. And Courtney Jespersen, shopping and retail expert at NerdWallet, notes that home products like vacuums will likely be a good bet.
Of course, it’s important before you buy anything — even if you see a steep discount — to do a price check. Perez recommends using CamelCamelCamel to check prices, and Bodge says that Price Grabber or Google Shopping are great options for this.
These items likely won’t have as many amazing deals. Perez predicts that the following items might not have as many good deals associated with them: back-to-school items, grills, Apple devices and cameras. She notes that back-to-school items seem to be even cheaper at the end of July and into August, grills go on sale during Labor Day clearance sales and cameras see their best deals at the end of the year when new models arrive.
Get the deal you want — before supplies run out. “Some of the of the deals on Prime Day will be Lightening Deals and Spotlight Deals, which are brief and the items can sell out,” says Bodge. So, if you want something specific, set a deal alert for it on Amazon. “That way, if a quick deal on that item becomes available, you won’t miss it,” she says. (She recommends you also “double up and set a deal alert on a deal site like Slickdeals.net. Slickdeals.net will send you alerts for Amazon as well as other retailers who may be trying to compete with Amazon on price.”)
Another way to get the items you want: “Click on ‘Today’s Deals’ and ‘Upcoming’ on Amazon to see what’s around the corner. Tap ‘Watch This Deal’ for deals you want to keep an eye on,” Bodge recommends. And Perez suggests creating a “Wish List” before Prime Day on items you want “to get notified if/when these items are about to go on sale.” And she adds that “Amazon gives 24 hours notice of select items going on sale, so you can start scouting as early as 9 p.m. on Sunday, July 9.”
Miss the deal you wanted? Opt to “Waitlist” it “and you might still be able to snag it if other shoppers don’t check out in time,” says Krista Fabregas, an ecommerce analyst at FitSmallBusiness.com.
Save on your Prime membership fee — or get it free. To get the deals on Prime Day, you have to be a Prime member, which typically will cost you $99 — and that automatically makes shopping on this day more expensive. But you can sign up for a free 30-day trial of Prime for access to the deals, recommends Perez: “Just be sure to cancel the trial before it ends!” What’s more, Alexa device owners who are not Prime Members can receive a discounted rate — $79 vs. $99 — when they sign up through Alexa Voice Shopping, she adds.
Other savings tips. People who already have an Amazon Echo, Echo Dot, Echo Show and other Alexa-enabled devices should look out for Alexa-exclusive voice-shopping deals. It’s also smart to layer on the discounts with cash back offers (there aren’t a ton of these but it’s worth getting them if you can find them), using sites like Swagbucks or Savings Sidekick from CouponCabin, says Bodge. “Once you install their plugin on Chrome, you’ll receive an alert if a cash back offer is available when you visit Amazon.”
The Amazon Prime Rewards Visa Signature Card may also make sense if you pay your bill in full each month and shop on Amazon a ton, says Bodge. The perks of this card include no annual fee, 5% cash back on your Amazon purchases and 2 or 1% back on other purchases. Added bonus, “Amazon is offering an additional 15% back on tons of items on Prime Day, bringing your potential rewards to 20% of the purchase price,” Jeperson adds.
Finally, and perhaps most importantly, don’t get carried away: “Despite the potential for big savings, shopping Prime Day on Amazon requires self-discipline to stick to desired products and not be tempted by Lightning Deals. Researching price histories offers perspective on whether Prime Day is really a good time to purchase desired items, and building a list ahead of time and only buying those products that go on sale is helpful in avoiding impulse purchases,” says Perez.
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