With its AmazonFresh Pickup service, the e-commerce giant is trying to change how Americans shop for groceries.
Eat your heart out, Amazon customers.
The e-commerce giant announced Tuesday that it is launching AmazonFresh Pickup, a service that allows customers to order their groceries online from Amazon, but pick them up at a physical location. An Amazon employee will load them into your car for you. The service will be free to Amazon Prime customers, and there is no minimum order.
“We’ll have your groceries ready in as little as 15 minutes after you place your order. Or, pick a time that’s convenient for you.” the company writes.
The service is currently just in its testing phase, so it’s only available for now to Amazon employees in two Seattle neighborhoods. But the company plans to roll it out to the rest of us soon, it says. (You can sign up to get alerted when it’s available to you on Amazon’s website.)
Of course, grocery stores have long been doing curbside pickup, often for free, though admittedly most don’t do it in a 15 minute window. And many consumers probably won’t see the benefit in curbside pickup when they can have their groceries delivered. Many grocery chains will deliver, and Amazon, through its AmazonFresh delivery service (which costs $14.99 per month) will bring the groceries to your doorstep.
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