The youngest Kardashian-Jenner will sell her Kylie Cosmetics at Ulta Beauty stores this holiday season
Now it’s even easier to keep up with Kylie Jenner.
The beauty mogul announced on Thursday that her Kylie Cosmetics line will be available at Ulta Beauty stores by the end of the year. Since Jenner, 21, launched her cosmetics empire in 2015, customers have only been able to purchase her products exclusively online at Kylie Cosmetics.com.
“I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!… More to come…,” Jenner tweeted on Thursday.
— Kylie Jenner (@KylieJenner) August 30, 2018
Jenner’s namesake cosmetics line raked in $420 million in sales in its first 18 months after launching, and is now worth nearly $800 million. Moving Jenner’s signature $29 liquid lip kit and liner duo into Ulta Beauty is setting up the company to stack up even more money — especially considering the global cosmetics industry was worth $532.43 billion in 2017 and is expected to reach $805.61 billion by 2023.
Investors are clearly psyched: Ulta Beauty shares hit a 52-week high on the Friday after the brand announced that it is bringing Kylie Cosmetics into stores, with shares spiking as much as 10% from Thursday afternoon.
Ulta has yet to release details about what specific Kylie Cosmetics products will be sold at which of its more than 900 stores nationwide. “Ulta continues to differentiate itself via these exclusive partnerships, and has uniquely positioned itself by carrying both the smaller, high-growth direct-to-consumer (DTC) brands, as well as the established legacy favorites,” Cowen & Co. analyst Oliver Chen said in a note.
The beauty store that carries close to 500 luxury and drugstore brands is currently listed as number 149 on Forbes 2018 growth champions list and is worth $15.1 billion as of June of this year. And while many retail stores plan to close stores this year, Ulta reports planning to open 100 more stores in total in 2018.
The youngest of the Kardashian-Jenner clan has an estimated net worth of $900 million and makes a reported $19,006 per hour through endorsement deals, her Kylie Cosmetics makeup line and other endeavors. This has made her the youngest person to ever make the Forbes list of “America’s Richest Self-Made Women,” which was announced earlier this year, taking the 27th spot on the esteemed list of 60 women. And last year, the makeup mogul became the youngest person to ever make the Forbes Celebrity 100 list after racking up an estimated $41 million fortune.
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