Can’t catch the eclipse in person? Google, Krispy Kreme, Moonpies, Volvo and Southwest Airlines won’t keep you in the dark.
The celestial event of the summer is eclipsing brands.
The United States will experience its first coast-to-coast solar eclipse since 1918 on Aug. 21, when the moon will completely cover the sun as its orbit crosses that of the giant star. The Path of Totality – where day will turn into night for about 2 minutes and 40 seconds, depending on where you are – will stretch southeast from Salem, Oregon to Charleston, South Carolina.
— NASA (@NASA) July 30, 2017
What’s being dubbed the Great American Eclipse has spurred a travel boom, with Airbnb reporting that as of July 31, there were more than 40,000 guests bookings at over 12,200 of its properties within the eclipse path for Aug. 20 – quadruple the same night in 2016. Hotels and campsites along the Path of Totality have also been sold out for months. Flight bookings along the eclipse route are also soaring, with trips to Casper, Wyoming jumping 1,064% this year, for instance.
In fact, Hertz is in hot water for promoting its car rental service for customers to road trip to viewing locations, only to overbook and start canceling reservations over the past couple of weeks.
But you can still buy into the hype even if you don’t get to see this natural phenomenon in person, thanks to these special-edition products and sales popping up everywhere in honor of the rare event.
Krispy Kreme is going dark for the celestial extravaganza. The sweets shop is rolling out an Eclipse Doughnut – dipping its signature Original Glazed treat in dark chocolate for the first time – at select U.S. and Canadian stores between Aug. 19-21. A dozen will run between $8 and $9.
Considering the total eclipse occurs when the moon blots out the sun, it’s only fitting that MoonPies have come up with a special edition 2017 Totally Mooned Collectors Box, which packs four Chocolate Minis MoonPies and two pairs of safety glasses to watch the eclipse for $6.99. And get 15% off all orders at moonpie.com through Aug. 21.
#SolarEclipse2017 is almost here – don't be hungry in the dark.
— MoonPie (@MoonPie) August 7, 2017
St. Louis brewer Schlafly’s has repackaged its beers with commemorative eclipse labels, and the special edition 12-packs of its Helles Lager will include a pair of solar glasses, which will be available all summer. And they’re planning a field trip in Bloomsdale, Missouri to watch the eclipse take place, with tickets running $45.
— Schlafly Beer (@Schlafly) August 11, 2017
Passengers aboard any of the five “celestial chaser” Southwest Airlines flights passing through the Path of Totality – such as the 9:05 a.m. PST Flight 1375 from Seattle to St. Louis – will receive “commemorative ‘flare’” that includes “cosmic cocktails” and viewing glasses.
— Southwest Airlines (@SouthwestAir) July 21, 2017
Volvo and CNN are chasing the sun on Aug. 21 by deploying a fleet of XC60s equipped with 4K VR and 360° cameras to the best vantage points for the eclipse in the country, and they will be steaming the footage online at CNN.com/eclipse and RacingtheSun.com.
Zazzle has got you covered with an unlicensed “Great American Total Solar Eclipse” collection of themed t-shirts, blankets, patches, beer cozies, hats, buttons and totes running from $1.60 to $31.95 for commemorating the event.
NASA has free downloadable maps, posters and fact sheets to get your geek on.
And if you can catch the event, Best Buy wants to be your one-stop viewing party shop with solar eclipse packages that include a $9.99 Celestron set of two EclipSmart Power Viewers and Eclipse Observing Kit, or $35 solar binoculars.
Walmart was also hawking solar eclipse glasses, but they appear to be sold out online. Check local stores.
And Google is inviting amateur astronomers and photographers to capture photos of the eclipse, which will be algorithmically aligned and stitched together to create one continuous, crowdsourced view of the event that they’re calling the Eclipse Megamovie. Sign into your Google account and visit eclipsemega.movie to participate. The finished product should be available for viewing either post-eclipse on Aug. 21, or on the 22nd.
This story was originally published Aug. 11, 2017.
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