Talk about touching up your roots.

A Danish brand has developed a $55 highlighter for your vagina, which it describes as “luminous iridescent color to add some extra prettiness to the V.” (That “V” is your vulva, BTW.)

The Perfect V collection available in Scandinavia also includes a beauty mist, serum and exfoliator for your vagina, so that you look and feel polished from head to toe.

Many women are social media aren’t buying it.

But plenty of other women are paying intimate attention to themselves, as the global feminine hygiene market is poised to do $42.7 billion in revenue between 2016 and 2022, according to Allied Market Research.

And labiaplasty, which reduces the size or changes the shape of the labia, is the fastest growing cosmetic surgery in the world, according to the International Society of Aesthetic Plastic Surgery, who performed 45% more labiaplasty procedures in 2016 than the year before.

Curious? Here are five other beauty products paying lip service to your lady bits – although you should check with your doctor before putting anything in or around your vagina.

Unboxing Passion Dust limited edition 20ct. Pt.5

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Glitterbombs. These candy-flavored Passion Dust Intimacy Capsules, which claim to make sex “magically delicious,” went viral earlier this month. The pills ($7 a pop) are inserted into your vagina, where they dissolve during sex to release sparkly “passion dust.” They initially sold out.

Wasp Nests. This buzzworthy holistic product taps oak galls, or the calcification that forms in trees when wasps lay their larvae. It’s made into medicinal pastes for things like cleaning wounds – and, apparently, tightening your vagina after childbirth, and removing vaginal odor. A recent batch went viral on Etsy, although backlash from doctors seems to have resulted in removing the seller’s site.

Jade Eggs. Thank you, Gwyneth Paltrow, for asking us to insert $66 Jade Eggs into our hoohas to connect our hearts to our yonis for increased sexual energy, health and pleasure. You have to provide your own string, though; Goop recommends unwaxed dental floss.  Yet when Jimmy Kimmel pressed Paltrow to explain just how these eggs perform miracles like strengthening your pelvic floor last month, even she admitted, “I don’t know.”

Chapstick. Nobody likes chapped lips, so VMagic’s Feminine Lips Stick services the “lips below your hips” with this $20 balm made from organic ingredients, including extra virgin olive oil, avocado oil, honey and beeswax.

Cleansing Pearls. For $10 per bead, vaginal cleansing pearls mixed with herbs like mother wart and angelica claim to deep-clean your vagina three days after your period. Insert three (so, $30 worth) to reportedly treat bacterial vaginosis, endometriosis, yeast infections, vaginal odor and to even tighten the womb after childbirth.