Buyers beware!

Black Friday means deep discounts on many things — but as enticing as deals and doorbusters are, don’t let them dupe you. Major retailers taunt shoppers by slashing prices the day the after Thanksgiving, but most of them also participate in Cyber Monday sales and other holiday-related promotions, some of which actually offer better deals than Black Friday.

According to the National Retail Federation, 164 million consumers will shop over the course of Thanksgiving weekend. A survey conducted by the NRF found that 66% of shoppers said they plan to shop on Black Friday because they like taking advantage of deals and discounts, whereas 23% identified shopping as a way to pass the time.

Brent Shelton from Dealcrunch tells Moneyish, “While the major big box and department stores steal the deal headlines during Black Friday, Cyber Monday features the smaller branded stores offering a narrower and more focused product line.”

If your post-turkey diet involves power walking through the mall, here’s a list of items that are NOT worth procuring on Black Friday:

Jewelry
RetailMeNot shopping and trends expert Sara Skirboll tells Moneyish, “Shoppers should hold off on jewelry purchases until the new year. While jewelry is a go-to gift for a loved one during the holidays, January brings savings in the form of Valentine’s day discounts.”

Tools
Don’t buy gifts for the handyperson in your life until December. Julie Ramhold, consumer analyst with DealNews tells Moneyish, “Black Friday will have its fair share of tool deals but in December we expect to see even more drills, hammers and wrenches.”

Fitness equipment
While some deals on fitness equipment come out of the woodwork on Black Friday, there’s actually a better time to shop for exercise gear. “Shoppers should expect retailers to dive into deeper discounts after the new year. It’s no secret that New Year’s resolutions encourage a stronger workout regimen and stores know it!” says Skirboll.

Winter clothing
Think twice before you spring for cold weather gear. Ramhold says, “The best deals arrive in January when winter clothing is discounted dramatically. Although we expect to see outerwear for at least 50% off in December, you’ll score such items for even less if you wait until after the first of the year.”

Laptops
Save your computer purchases until Cyber Monday. “Black Friday might have more laptop sales, but Cyber Monday has the best laptop prices, especially if you’re in the market for a mid-tier model,” says Ramhold.

Travel
Wait until the clock strikes on Cyber Monday to book that vacation you’ve been dreaming about. “It’s a particularly great time to book hotel stays, vacation packages and flights. Last year, about 48% of the deals on Cyber Monday were for hotels and vacation packages and 20% were for airfare,” says Ramhold.