Amazon keeps making the health food store known for its astronomical prices more affordable.
You may not have to spend your whole paycheck at Whole Foods this Thanksgiving.
Amazon slashed prices at the upscale grocer for the second time since buying it for $13.7 billion last summer — and Prime members have something extra to be thankful for this holiday.
Starting Wednesday, organic turkey will cost $3.49 per pound, and traditional, non-antibiotic turkey will cost $2.49 per pound — but Prime members can bag their birds for 50 cents per pound less, at $2.99 and $1.99 per pound, respectively. It’s a sneak peek of the deep discounts on deck once Whole Foods adopts Amazon Prime as its rewards program.
Whole Foods also discounted holiday staples such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, one-pound Organic Salad Mixes, Organic Russet Potatoes, Organic Sweet Potatoes, Organic Chicken and Vegetable Broths from Pacific Foods and Organic Eggs and Milk from Organic Valley.
Popular Whole Foods products like Value Pack Boneless Skinless Chicken Breasts (Organic and No Antibiotic) and Responsibly Farmed Raw Peeled Shrimp are also marked down, as well as name brands such as Applegate Hot Dogs, California Olive Ranch EVOO and yogurt from Chobani, Siggis and Fage.
“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and CEO, in a statement. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”
Amazon began slashing prices at Whole Foods in August, on its first official day as the owner of the high-end grocer. Bloomberg reports that a number of items got significant price cuts. Organic fuji apples, priced at $3.49 a pound on Thursday, retailed for $1.99 a pound at the Whole Foods on East 57th Street in Manhattan — a 43% savings, Bloomberg revealed. Other items that got a price cut of 30% or more included Whole Trade organic bananas ($0.99 to $0.69), Whole Trade bananas ($0.79 to $0.49), responsibly raised salmon filets ($14.99 per pound to $9.99 per pound) and responsibly raised tilapia ($11.99 to $7.99).
Jeff Wilke, CEO of Amazon Worldwide Consumer, released a statement saying, “We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality — we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”
More changes are in store for Whole Foods shoppers as well. Bloomberg reports that Whole Foods had signs up that said “more to come …”. That includes giving Amazon Prime members access to a customer rewards program that offers special savings and in-store benefits at Whole Foods, such as the discounted turkeys. Additionally, the market’s private label items including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.
Greg Portell, lead partner in retail practice of A.T. Kearney, a global strategy and management consulting firm tells Moneyish, “In areas such as customer data and loyalty programs, there is a lot of overlap between Amazon’s established strength and Whole Foods’ potential. There will be quick, aggressive moves to combine those capabilities.”
For those who want to shop online and pick items up in-store, Amazon Lockers will available in select Whole Foods Market locations.
This story was originally posted on Aug. 28, 2017, and has been updated with the announced Thanksgiving discounts.
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