Amazon Prime members will now get access to weekly deals and 10% off sale items at all Whole Food markets
You don’t have to spend your whole paycheck at Whole Foods anymore.
Amazon has been slashing prices at the upscale grocer since buying it for $13.7 billion last summer — and starting Wednesday, Prime members score weekly deals and an extra 10% off sale items that have a yellow sticker at any Whole Foods store across the country.
Shoppers are getting delicious discounts just in time for Fourth of July barbecue spreads, including: Half-off of baby back pork ribs at $5 per pound; organic red cherries discounted to $4 per pound; and peach pie-worthy organic yellow peaches half-off at $2 per pound.
To rake in the discounts in stores, shoppers simply sign into the Whole Foods Market app with their Amazon account and scan the app’s Prime Code at checkout. Users also have the option to sub in their cell phone number at checkout instead.
“Customer feedback has been overwhelmingly positive — in fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen,” said Cem Sibay, vice president of Amazon Prime, in a statement today. “Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products.”
Amazon’s total nationwide roll out to all 365 Whole Foods stores comes less than a month after it debuted the discount program in select markets in California, Colorado and Texas. Sample deals at the time included organic raspberries at $2.50 per six-ounce container, two pounds of Responsibly Farmed tail-on white shrimp for $12.99 (saving $5) and two for $5 Back to Nature crackers and cookies.
Amazon first began lowering prices at Whole Foods last August, on its first official day as the owner of the high-end grocer. Bloomberg reported that a number of items got significant price cuts: Organic fuji apples, originally priced at $3.49 a pound, retailed for just $1.99 a pound at the Whole Foods on East 57th Street in Manhattan — a 43% savings, Bloomberg revealed at the time. Other items that got a price cut of 30% or more included Whole Trade organic bananas ($0.99 to $0.69), Whole Trade bananas ($0.79 to $0.49), responsibly raised salmon fillets ($14.99 per pound to $9.99 per pound) and responsibly raised tilapia ($11.99 to $7.99).
And for Thanksgiving, Amazon gave thanks to its Prime members in November by offering them Whole Foods organic turkeys for $2.99 per pound, and traditional, non-antibiotic turkey for $1.99 per pound — 50 cents per pound less compared to shoppers who weren’t subscribed to the e-retailer’s rewards program. Whole Foods also discounted holiday staples such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, one-pound Organic Salad Mixes, Organic Russet Potatoes, Organic Sweet Potatoes, Organic Chicken and Vegetable Broths from Pacific Foods and Organic Eggs and Milk from Organic Valley at the time.
“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, the Whole Foods Market co-founder and CEO, in a statement. “We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”
Jeff Wilke, CEO of Amazon Worldwide Consumer, also released a statement last summer saying, “We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality — we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”
Greg Portell, lead partner in retail practice of A.T. Kearney, a global strategy and management consulting firm, told Moneyish, “In areas such as customer data and loyalty programs, there is a lot of overlap between Amazon’s established strength and Whole Foods’ potential. There will be quick, aggressive moves to combine those capabilities.”
For those who want to shop online and pick items up in-store, Amazon Lockers are also available in select Whole Foods Market locations. And Amazon Prime Now also introduced a free, two-hour delivery service for Whole Foods products earlier this year — so Prime members can get the 10% discount and other deals without even stepping foot in the store.
This story was originally posted on Aug. 28, 2017, and has been updated with the nationwide rollout and new discounts.
© 2018 Dow Jones & Company, Inc. All Rights Reserved