The “Dream Big, Princess” marathon will bring back some of Disney’s most iconic films.
Someday your prince will come. And for Disney fans, that’s sooner than later.
Disney has announced “Dream Big, Princess” — a film marathon that, for one week each, will bring back classic princess-themed films to select AMC movie theaters nationwide. From September 8th through October 15th, movies like The Princess and the Frog, Mulan, and the original Beauty & the Beast will be shown at AMC theaters as well as the historic El Capitan Theater in Los Angeles. Tickets are on-sale now.
As a special bonus, Disney will also re-launch The Lion King, which opens Friday, August 4th, at AMC theaters and El Capitan. The El Capitan Theater will present the film as a sing-along, enabling fans to participate in singing their favorite songs.
“Disney created an instant classic with the original release of ‘The Lion King’ in 1994 and its popularity has never wavered,” said Ed Collins, manager of El Capitan, in a statement. “Who can resist singing along to such unforgettable song as ‘Hakuna Matata,’ ‘Can You Feel The Love Tonight,’ and ‘Circle of Life’?”
It’s no surprise that Disney is bringing back its princess franchises — they’re still big business. Bloomberg stats from 2014 placed sales of Disney princess-themed toys and games at $722 million, and more recent princess films have been smash hits, too. Like The Lion King, the 2013 juggernaut Frozen was re-released as a sing-along, with total box office sales hitting a cool $1.27 billion — making it the ninth-highest grossing film of all time.
Right behind it was the 2017 live action reboot of Beauty & the Beast, which earned $1.26 billion in theaters. Earlier this year, Syracuse University professor and pop culture historian Robert Thompson explained why, telling Moneyish that we’re obsessed with nostalgia, and familiar remakes that take us back in time. “It’s had 25 years to build up cultural equity,” Thompson said. “[We] can remake these kinds of stories every generation to reflect new sensibilities.”
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