You get soccer teams named Footy McFooty Face and subs dubbed Boaty McBoatface
Listen up, brands: Letting consumers name new products sounds like a great idea on paper, but it doesn’t work online.
A group looking to bring the next Major League Soccer team to San Diego has opened naming the next professional soccer team to a Facebook poll. And the potential name currently in first place with almost 8,500 votes is Footy McFooty Face.
The internet brings out the worst in trolls. And when you give customers free reign to suggest their own monikers, you get a franchise named Footy McFooty Face or a $243.3 million polar research vessel named Boaty McBoatface.
No, really. The National Environmental Research Council called on the public to christen its new vessel last year with a #NameOurShip marketing campaign. But after someone suggested Boaty McBoatface, the web – which collectively has the maturity of a seventh grader – buoyed the ridiculous title to the top with 124,109 votes. The NERC vetoed the popular vote to name the boat the Sir David Attenborough instead, but it had to appease the crowds by naming a mini-submarine Boaty. And so the ridiculous name floats on.
And when the Philadelphia Zoo said the public could name a new baby gorilla last summer, it was inundated with tweets demanding the little one be named Harambe, Harambe Jr. or Harambaby to honor the Cincinnati Zoo gorilla shot and killed earlier in the year.
But at least the Philly Zoo was smart enough to present a preselected list of names for guests to vote on, rather than letting the internet write in its own candidates. The baby gorilla was ultimately named Amani, which means “peace” in Swahili. Crisis averted.
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