Jenner surpassed veteran supermodels like Gigi Hadid, Gisele Bundchen for the top spot
Kendall Jenner is the most-liked supermodel.
A photo of the 22-year-old reality star garnered 4.5 million likes and counting on Instagram, more than any other model, the social media app reported.
The picture from June features Jenner voguing in a bikini and looking away from the camera captioned with three pizza emojis. The “Keeping Up with the Kardashians” star has a whopping 85 million followers, the second highest following ahead of model gal pals Cara Delevingne with 40.7 million, and Gigi Hadid, who has 36.7 million.
Last week, Jenner was named the highest paid supermodel in the world, dethroning Gisele Bundchen, who held the title of queen of the catwalk for 15 straight years. Jenner, the half-sister of Kim Kardashian West, reportedly made $22 million this year, according to Forbes, and her fortune comes primarily from high profile endorsement deals with makeup brand Estee Lauder, lingerie designer La Perla and sportswear label Adidas, along with her namesake clothing line Kendall + Kylie she shares with younger sister Kylie Jenner. In addition to massive deals, her earnings also come from her social media promotions aimed at her 85 million followers along with her family’s popular reality show, “Keeping Up with the Kardashians.”
The young model has already achieved worldwide success. She landed the cover of Vogue’s coveted September issue, a prominent spot on the Marc Jacobs Runway and has done major campaigns for fashion houses like Chanel, Fendi and Alexander Wang.
Meanwhile, Brazilian veteran supermodel Bundchen, 37, made $17.5 million this year, and Chrissy Teigen, who made the Forbes list for the first time raking in $12 million, a first for the former Sports Illustrated model, came in third. Jenner’s pal and fellow Instagram influencer, Gigi Hadid came in at No. 5 with $9.5 million, and younger sister Bella Hadid ranked No. 9 with $6 million. Ashley Graham, who became the first plus-size model to make the list, scored the No. 10 spot with $5 million from her collections with brands like Swimsuits for All and Dressbarn.
Social media has allowed for young models like Jenner to connect with their followers in a more authentic way, and get paid for posting photos promoting brands they support. The products they endorse, from sneakers to fitness teas, sell out instantly. Jenner can earn around $400,000 per Instagram post, Harper’s Bazaar reported.
But not all of Jenner’s endorsements have been well received. Earlier this year, she was shamed and criticized for her involvement in a controversial Pepsi ad in April in which she appeared to facilitate peace during a protest by handing a police officer a can of Pepsi. Many felt the ad was a tone deaf appropriation of a photo of a Black Lives Matter protester approaching officers. Pepsi pulled the ad, admitting they “missed the mark,” and issued a public apology. Jenner got emotional while addressing the backlash: “I would never purposely hurt someone ever,” she said.
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