LinkedIn’s mentorship matchmaker is rolling out in San Francisco and Australia.
Meet your CEO-mate.
LinkedIn is introducing a Tinder-style matchmaking service to connect entry-level workers or people expanding into new industries with mentors who can teach them to play the field.
The free service, which is being rolled out in San Francisco and Australia first, will initially feature a handful of mentors that the professional social network has hand-selected, TechCrunch reported. They’ll come up as a Tinder-style list that potential mentees can pick through parameters, such as by industry, whether the advisor went to the same school or whether the industry vet works nearby. And once LinkedIn in matches people with compatible mentors, they can start messaging each other. LinkedIn hasn’t responded to Moneyish requests for comment yet.
Didn't know LinkedIn is the new Tinder?? pic.twitter.com/xDehAhV697
— Danielle Davella (@DanielleDavella) August 4, 2017
This isn’t the first time that ambitious professionals have borrowed from the dating scene, of course. Speed networking – essentially the speed dating of the business world, where you meet a lot of people in a short period of time, but exchanging business cards and elevator pitches instead of phone numbers over a series of round-robins marked by a buzzer – have been a hot ticket for years. (They often even include wine and drinks to help loosen things up.)
LinkedIn is also just the latest foray into the mentor-mentee hookup scene. The BetterUp app and Everwise.com both connect workers with executive coaches over video sessions, web-based peer groups and suggesting TED Talks and books that could be beneficial.
“It used to be that in order to garner business or obtain new network contacts, you had to devote extensive off-hours time to networking events, whether through professional organizations, or even hitting up a local professional event,” attorney and career expert Wendi Weiner told Moneyish.
Weiner added that she consults with clients over Skype and Zoom all of the time now. “Today, people shop online more than they go to stores, and I believe the networking aspect has also changed in the digital landscape,” she said. “The stance that LinkedIn is taking to help job seekers and business professionals expand their growth and profit is a great move.”
And there’s a lot to love about mentorship, especially if you’re trying to lure Millennials.
One study following 1,000 workers over five years found that those who received mentoring were promoted five times more often than those without a career coach, and both mentors and mentees were about 20% more likely to get a raise than those who didn’t participate in the mentorship program.
Investing in mentorship benefits companies, too. Getting mentors into the mix creates loyalty, particularly among younger employees who could use guidance the most. Millennials with mentors are twice as likely to stay with a company for more than five years than those without mentors, according to Deloitte Global’s 2016 Millennial Survey.
The people who serve as mentors report greater job satisfaction and commitment to the organization, as well – so this move can also retain higher-level employees.
And mentoring connection service MicroMentor.org surveyed its users, and found that those who businesses who received mentoring increased their revenue by an average of $20,172, or 83%, compared to non-mentored business who only increased revenue by $7,505, or 16%.
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