The ride-hailing service will provide 50% discounted rides to voters across the nation for the Nov. 6 midterm elections.
Lyft is cruising into the civil rights lane.
The ride-hailing service will provide 50% discounted rides to voters across the nation for the Nov. 6 midterm elections, the company announced Thursday. (Groups like TurboVote, Vote.org and Nonprofit Vote will help distribute promo codes to riders in need.) Lyft will also give free rides for underserved communities through partnerships with nonprofits like Voto Latino, the National Federation for the Blind and local Urban League affiliates.
“It’s about using our voice and our platform to make sure folks have access to go vote,” Lyft head of social impact Mike Masserman told CNET.
Many people don’t exercise their civic duty because they’re unable to get to the polls: Thirty-five percent of youths without college experience said lack of transportation was a major or minor reason for their not voting in the 2016 election, according to the Center for Information and Research on Civic Learning and Engagement. Black and Hispanic citizens are also more likely than their white counterparts to cite transportation issues as a reason for not voting, per a 2008 Caltech/MIT survey.
In addition, Lyft says its partnership with National Voter Registration Day (Sept. 25) and the nonpartisan nonprofit When We All Vote will help prep people for Election Day: They’ll remind riders of voter registration deadlines via tools like push notifications and social media, offer employees in-office voter registration, and provide drivers with voter information and registration handouts at Lyft Hub locations, the company said.
“Every voice is important, and we’re excited to help make them heard in this year’s elections,” a Lyft spokesperson told Moneyish in an email.
Lyft has previously invested in social good. It announced a $1.5 million commitment in May to expand its Relief Rides program — which has helped people during crises and natural disasters — to provide transportation to groups like low-income people who need to get to doctor’s appointments and job interviews, and returning veterans.
During the 2016 election, Lyft also gave 45% discounts for one-way trips in 20 select markets. Competitor Uber, meanwhile, partnered with Google to send users an Election Day reminder and help locate their polling location; it also gave new riders a VOTETODAY promo code for $20 off their first ride. And Zipcar, targeting the after-work voting crowd, allowed members to rent cars for free from 6 to 10 p.m. local time.
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