The fast food chain is partnering with Lyft to make it easier than ever for you to run to the border
This will lift you up.
Fast food chain Taco Bell and ride-sharing company Lyft are pairing up to create “Taco Mode” — an in-app option that lets riders add a Taco Bell drive-through run to their ride.
— Lyft (@lyft) July 25, 2017
This option will launch July 27 – 29 and August 3 – 5 and will run from 9 p.m. to 2 a.m. For now, only people in Orange County, Calif will get to go loco for their taco in their Lyft. But the company plans to expand that service to other cities next year.
Some Lyft drivers are upset.
Hell no. I don't want people eating tacos in my car. https://t.co/73k4M7BVX9
— Kaitlyn (@OakAthleticsGrl) July 25, 2017
But judging from Twitter, we can see customers — especially those who’ve put down one too many — loving this.
That's hero status. I left at 1am, got a Lyft to Taco Bell, spent $20 and came home and died
— 🌭 (@kolby182) July 17, 2017
This comes as the Uber and Lyft rivalry heats up around food. On Wednesday, UberEats is giving away free Big Mac PJs and french fries when you order McDonald’s on its app, and UberEats has recently expanded into India.
And this is just the latest move by Lyft to take over some of embattled Uber’s market share. Indeed, Lyft is closing the gap with Uber over daily app downloads — and some experts say Lyft could beat Uber to profitability.
© 2017 Dow Jones & Company, Inc. All Rights Reserved