Brooklyn baker talks to Moneyish about turning mean comments into Troll Cakes and shipping them to the cyber bullies.
Haters can eat their words.
A Brooklyn baker is turning mean internet comments into cakes. Best of all, she tracks down the trolls and sends the berating baked goods to their home or business addresses IRL.
Troll Cakes Bakery and Detective Agency launched just a couple of weeks ago to give cyber bullies a taste of their own medicine.
“I’ve had the idea for a little while, but when I read a mean comment on Dolly Parton’s Facebook page, I got out my apron,” owner Kat Thek, 30, told Moneyish.
So if someone comments with something hurtful or offensive on your Facebook or Instagram feed, or a snarky Tweet goes a little too far, just forward it to Troll Cakes. They will bake a chocolate chip brownie topped in whipped frosting and sprinkles, with the distasteful phrase spelled out in icing.
If you know who wrote the original comment, and you have their address, the shaming sweet will just set you back $35. But for $60, Thek will not only whip up the just desserts – she will also do some amateur sleuthing to identify the troll and his or her address. Then the mini cake gets boxed up with a copy of the original comment and shipped to whomever said it.
“Troll tracking is our trade secret, so mum’s the word there,” Thek said. “But we’ve already located a few trolls and are hot on the trail of a handful more.”
Thek is also running a President Donald Trump special right now, where for $30 you can pick your favorite of POTUS’s colorful tweets, which she’ll put on a troll cake and send to the White House. She has already sent some to 1600 Pennsylvania Avenue, but hasn’t received a response from anyone in the Administration yet.
“The most disturbing cake we’ve ever made was pulled from Trump’s recent AP interview — he boasted about getting the highest TV ratings since 9/11,” she said. “There aren’t enough sprinkles on the planet to make that cute.”
Some of the other mouthfuls posted on her page include Troll Cakes that read, “Sorry you’re such a hateful person, Beth,” “Sloppy Butt” and “ur mom is obese.”
She has also offered to dish revenge on behalf of Amy Schumer, tweeting at the comedian that she whipped up a “You Donkey Witch” cake inspired by a rude comment on Schumer’s Instagram page.
— Troll Cakes (@Troll_Cakes) April 24, 2017
“I love cake and the mail and reading threads of internet tantrums, so it’s a very natural business,” said Thek, who’s a writer when she’s not working as an baking vigilante.
“Business has been good!” she added. “We’ve had a healthy mix of orders — they tend to skew more playful teasing than full fury.”
But she will turn down a “case” if she feels the troll seems genuinely dangerous.
“We’re all for some light trolling between friends,” she said, “but if the orderer seems overly antagonistic, we’ll reject the case and offer the targeted friend a discount code.”
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