Japan’s ANA has just rolled out its fourth plane decked out in Star Wars livery
The air force is strong with this one.
All Nippon Airways this week launched a C-3PO-themed jet, the latest plane with Star Wars livery that the Japanese airline has placed into commercial service. Guests on board the plane, which will operate domestic routes in Japan, will find their headrest covers and drinking cups decked out in designs of the android created by Anakin Skywalker. The aprons of flight attendants come with bot motifs, and the aircraft is painted in C-3PO’s brassy yellow hue.
The Boeing 777 wide body is the fourth Star Wars themed jet operated by ANA, which has launched three planes that feature fellow intergalaxial androids R2-D2 and BB-8. New York’s JFK airport is served by the BB-8 craft, while passengers traveling between Paris and Tokyo get to enjoy paper napkins with R2-D2’s stamp.
The themed jets are part of a five-year deal inked in 2015 between franchise owner The Walt Disney Co. and ANA that allows the latter to use Star Wars branding. The British actor Anthony Daniels, who played C-3PO in the original sci-fi trilogy, attended the plane’s unveiling at Tokyo’s Haneda Airport.
Alongside ANA, Disney’s Lucasfilm worked with brands like Duracell, Subway and HP on promotional campaigns tied in with the release of “The Force Awakens,” the seventh episode in the trilogy set a long time ago in a galaxy far, far away. In real life, “Rogue One,” the latest installment in the space opera cinematic series, has grossed $1.05 billion at the global box office.
ANA has previously decked out aircraft in Pokémon livery, while Taiwanese carrier EVA Air operates Hello Kitty-themed jets.
© 2017 Dow Jones & Company, Inc. All Rights Reserved