All-male strip dance acts like Magic Men Live and Magic Mike are money makers
A six-figure paycheck may just be a chiseled torso away.
That’s according to the owner of Magic Men Live, an all-male revue act, whose members each earn between $70,000 and $100,000 annually by taking (most of) their clothes off and gyrating to music (Female exotic dancers take home anything from $20,000 to $200,000 annually according to PayScale.) “You’ve got to have a certain look, but the more important thing is connecting with the audience,” Myles Hass, who founded the group, tells Moneyish.
For men willing to work their bods, revue is a growth industry. While the testosterone-fueled Chippendales group has been around for decades, there’s been a resurgence of interest since the box office smash hit “Magic Mike.” The 2012 movie, which featured millennial heartthrob Channing Tatum as a male stripper, spawned a sequel and a real-life revue act that debuts later this month at the Las Vegas Hard Rock Hotel. Earlier this year, Lifetime premiered “Vivica’s Black Magic,” a reality TV show on which actress Vivica Fox tries to set up a male exotic dance troupe.
While the majority of his clientele is female, Hass says Magic Men is more than just bros with perfect abs. “It’s not very difficult for people to go out and find good looking, half-naked guys,” he says. While the dancers draw the ladies in, he thinks the spectacle keeps them coming back. The 10-man group goes on tour with its own audio engineer and stage designer and can spend up to $80,000 producing a one-night gig. “It’s the cameras, the lighting, and a 100-panel video wall with camera operators,” he says. “The roller coaster ride we offer is what makes a difference.”
Still, there’s plenty of shade thrown on male strippers. “For a long time, it’s been taboo for women to enjoy this type of entertainment,” says Hass. As such, Magic Men basically functions as an autarky that promotes, produces and sells its gigs, assuming all the financial risk that goes into a show. That also means reaping all the profits: the act has over 1 million fans on Facebook and performed to 150,000 people last year. “The way our fans treat us, it’s almost a boy band thing,” he says.
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