Adele wasn’t kidding about Hiding Her Heart.

The singer-songwriter confirmed over the weekend that she’d wed social entrepreneur Simon Konecki . “That feeling when you first fall for someone is the best feeling on earth, and I am addicted,” the 28-year-old Brit said, while discussing her heartbreak ballad “Someone Like You.” “Obviously I can’t go through with those feelings because I’m married now. I’ve found my next person.”

In keeping the nuptials a secret, Adele may have missed out on the financial windfall from gossip rags happy to shell out for access to celeb nuptials. David and Victoria Beckham reportedly pocketed over $1 million —a record at that time—by giving OK! Magazine first dibs on their 1999 wedding. Since then, People magazine has further inflated the stakes. The mag likely paid $1 million for pics of Britney Spears’ wedding with Kevin Federline, and doubled that for Mariah Carey and Nick Cannon’s tie-up. Meanwhile, OK! is said to have paid $3 million to cover Ashton Kutcher and Demi Moore’s May to December marriage. And Brad Pitt and Angelina Jolie donated to charity the reported $2 million People and OK! ponied up for snaps of their big day. 

But for many celebs, privacy is far more important than money. When Jennifer Aniston wed Justin Theroux in 2015, she said as much. “We were determined to keep it just private and to ourselves,” Aniston told Yahoo, adding that they were “very happy that we didn’t have to see our faces on the cover of a magazine.” Other A-listers who’ve held clandestine coupling ceremonies include Mila Kunis and Ashton Kutcher, Gisele Bündchen and Tom Brady, as well as Jay-Z and Beyoncé.

Still, Adele could still cash in, or at least give us a glimpse into her big day. Jay-Z released the first footage of his wedding seven years after it took place—he aired never-before-seen footage on the 2014 tour he headlined alongside his wife—while the world only got to see Gisele’s dress because she leaked some images on Instagram long after tying the knot. Kanye West and Kim Kardashian reportedly turned down a multi-million dollar deal to shoot their nuptials because they wanted to show off on— where else?—Instagram. 

Sometimes though, images still leak despite best efforts. Allison Williams and Cameron Diaz kept their weddings intimate, but some—admittedly blurry—photos did surface thanks to paparazzi and their long lens cameras.