Food, drinks and fireworks are the big ticket items this 4th of July
It’s no secret that Taylor Swift has a reputation for being the hostess with the mostest on the 4th of July. Last year, her celeb-studded Rhode Island beach bash had millennials stalking social media for endless photos of her famous friends (Gigi Hadid, Ruby Rose, Blake Lively and Cara Delevigne) celebrating America the way we all wish we could.
But for most Americans, the holiday weekend doesn’t include large inflatable slides with water features or red, white and blue outfits for every hour of the day. Still, we’re a nation that knows how to make the most out of the long weekend.
According to savings destination RetailMeNot the average person will spend over $300 celebrating America’s 242nd birthday.
Shopping and trends expert Sara Skirboll tells Moneyish, “Americans enjoy shopping for the 4th of July for many reasons, one being the major sales for summer seasonal products. Large discounts can be found in major retailers, allowing Americans to save money and find the best deals for the summer’s most popular holiday.”
With the 4th falling on a Tuesday, 26% of people will spend money on travel to turn the holiday into a 4-day weekend. With an average of $116 spent on travel, WalletHub estimates that 3.3 million people will travel by plane, but 84% of travelers will drive to their destinations.
As the holiday holding the top spot for beer consumption, 47% of people purchase alcohol to celebrate the Fourth. The average person will spend $36 on liquor, totaling an astronomical $1 billion across the nation.
The National Retail Federation estimates that food spending this year will hit $7.1 billion—which includes the cost of 150 million hot dogs that are consumed over the course of the weekend. In 2016, $83 million was spent on watermelon, $36 million was spent on corn on the cob and $42 million was spent on barbecue sauce.
You’re not alone if you shelled out some dough on a new frock for the 4th. 21% of Americans will spend an average of $44 adding a patriotic color palette to their wardrobe.
And without a firework spectacular, the 4th of July may as well just be like any other summer day spent swimming, grilling and playing lawn games. According to RetailMeNot, 35% of people plan to spend money on fireworks this year, at an average of $69 a pop. But be careful, every year, more than 800 people visit the emergency room for firework-related injuries.
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