The smartphones will benefit the fight against AIDS
This iPhone is painting the town red.
Apple revealed Tuesday that it’s releasing a (PRODUCT) RED iPhone, with a portion of proceeds benefiting The Global Fund’s HIV/AIDS programs.
The special edition smartphones will cost a hefty $749 for the iPhone 7, and $869 for iPhone 7 Plus when it goes on sale March 24, despite functioning exactly the same as the existing models that are $100 less.
But that extra cash isn’t just for cachet. (RED) products have raised $465 million worldwide for the Global Fund since U2 frontman Bono and activist Bobby Shriver founded the mission in 2006. This money has been funneled into life-saving HIV/AIDS programs and counseling for sub-Saharan Africa, where more than two-thirds of the world’s HIV-positive population lives. The Global Fund is also fighting tuberculosis and malaria around the world.
Brands like the Gap, Vespa motorbikes, Belvedere vodka and Le Creuset cookware have also collaborated on (RED) products that forked up to 50% of profits over to the fight against AIDS.
But Apple has been Global Fund’s largest corporate donor, contributing more than $130 million as part of its (RED) partnership with special edition iPod nanos, iPod Touches, Apple Watch bands and Beats headphones.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products,” said Tim Cook, Apple’s CEO, in a statement. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
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