The mommy-and-me pieces hit stores April 9.
Victoria Beckham is putting a spring in Target’s step.
The British designer debuted the looks from her affordable mass collection on Thursday, and there’s something for everyone to love when the line hits stores on April 9.
The 200 VB x Target pieces for women, girls, toddler and baby are easy on the wallet, running from just $6 to $70, with most looks under $40. That’s a steal considering her big sister VVB ready-to-wear collection features $700 blouses and $2,800 midi dresses.
— Victoria Beckham (@victoriabeckham) March 15, 2017
The new cute scalloped shifts and floral rompers, preppy shirt dresses and striped poplin blouses in the kids’ collection mirror the grown-up looks, so shoppers can coordinate Instagram-worthy mommy-and-me outfits.
“I have always designed clothes that I want to wear, and that’s exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!” Beckham revealed in an interview for Target.
“This is celebrating my relationship with my daughter,” added the mother of four, “and I think it’s great that other women can do exactly the same.”
This is also the first time that Target is offering plus-size items for a designer collection in stores as well as online, with pieces ranging from XS to 3X for women, and newborn to XL for the little ones. This comes after backlash against the Bullseye last year for not including plus-size pieces in its Altuzarra collaboration.
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