Black Friday came early.

On Wednesday, Amazon began releasing its Black Friday deals — four weeks ahead of the country’s biggest shopping day of the year. Target, Costco, Kohl’s and Dell have also all launched their holiday deals already — giving customers the incentive to start buying earlier than ever.

The day after Thanksgiving has long been the kickoff to holiday consumerism. More than 154 million consumers shopped over Thanksgiving weekend in 2016, up from 151 million shoppers in 2015, and the average person spends a total of $289.19, according to the annual Thanksgiving weekend results survey by the National Retail Federation.

But as the sales frenzy creeps up earlier each year, experts say you no longer need to wait for Black Friday to score a great deal — though sometimes it still pays to do that.

SEE ALSO: What NOT to buy at Amazon, Walmart and Target — according to study of 52,000 items


When to shop well before Black Friday.
“One reason pull the trigger and buy now is if you’re totally sure something is going to go. What you want to pay attention to right now are the really hot in demand electronics and toys,” consumer expert Brent Shelton at BFAds.net tells Moneyish.

Those items include Hatchimals, the hatching egg toy you raise from an egg to a kid with a cult following for $69.99. On Black Friday last year, eBay sold a Hatchimal every 30 seconds, according to the site — and this year experts say they are hot once again. Other popular kids buys this year will be Star Wars “Last Jedi” action figures ($8 each) from Hasbro; Paw Patrol My Size Lookout Tower ($100); and Baby Alive Sweet Tears Baby ($44.99). Experts say the Amazon Echo ($180); Nintendo Switch Console ($299.99); the All-New Fire 7 Tablet with Alexa ($50); and the Apple Watch ($330) are a few of the hot electronics to snag.

Some of the best deals to snatch up now. According to experts, if you’re in the market for electronics, Amazon has some great deals on its own products right now like the Fire TV Stick and Echo Dot $69.98 for both (usually $89.98), and the all-New Fire HD 8 Kids Edition Tablet Variety Pack, 8″ HD Display, 32, $194.98 (was $259.98). Kohl’s has the Apple Watch Series 3 (GPS) + $90 in Kohl’s Cash for $329.00, plus you’ll get 20% off with code “Take20” and free shipping. And Dell has its Inspiron 14 3000 Laptop for $129.99 (was $249.99) and the Vizio 60″ 4K Smart HDR Ultra HDTV + $200 Dell eGift Card for a total of $699.99 (was $969.99).

In terms of toys, Amazon is now offering the Baby Alive Sweet Tears Baby for $34.99 (usually $49.99) and Walmart is selling the Hatchimals Surprise Zuffin for $52.82 (was $64.82).

SEE ALSO: Amazon is ‘creating future customers’ by letting teens shop solo

When to shop around Black Friday or later.
“Wait for more generic items like clothing, home goods, cookware and decor that will be in stock and always on sale,” says Shelton. “When it comes to Black Friday or Cyber Monday, that competition to get you at the store increases massively and that’s when the prices tend to go down a little more. Most of the time it’s worth waiting just because of that competition factor. You’ll see extra coupons and gift cards as stores raise the bar to get your business.”

One caveat: Before you buy anything this holiday season, it’s important to price check the on-sale item to make sure you’re truly getting a good deal. Websites like Priceblink.com automatically find lower prices while you shop.