The ‘trashion’ trend has fashionistas paying big bucks to wear clothes that look like garbage
One man’s trash is another man’s $1,425 sneakers.
Neiman Marcus is selling a new pair of designer kicks that are already falling apart. The deconstructed Maison Margiela Future Destroyed High-Tops made in Italy shred the leather and textile upper so that inner lining and cushioning peek through. And you’ll spend four figures for shoes that look like you’ve been living on the street.
— Joe Urbina (@JoeUrbina8) May 5, 2017
This is the latest example of the “trashion” trend, where fashionistas wear clothes that look like they were pulled out of the garbage – like Pharrell wearing ripped jeans to the ultra-fancy Met Gala on Monday. Kendall and Kylie Jenner were snapped last summer and fall in t-shirts that looked more like tattered rags.
Nordstrom is also selling dungarees caked in fake mud for $425. The heavily distressed PRPS Barracuda Straight Leg Jeans made in Portugal, which the site says “embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty,” have actually sold out.
But fear not – you can still pick up these paint-splattered Damiana jogger pants for $300.
These worn-out looks come on the heels of the $2,145 wrinkled blue Balenciaga tote that looks like a plastic Ikea shopping bag, and the $400 to $500 Golden Goose suede sneakers that come already scuffed and dirty. There’s even $300 versions for kids.
Celebrity stylist and tastemaker Phillip Bloch told Moneyish that some of this uber grunge – like the $1,400 Maison Margiela – are inspired by designers’ tortured souls.
“Deconstruction is the ultimate climax of fashion – it’s the end, the resurrection, that’s about to rise up,” he said. “People are drawn to ugly things in life if they themselves are feeling tortured or taken apart, so-to-speak. So the people who travel to a little different beat – the Tilda Swintons, the Pharrells, the Rihannas, the Kanye Wests – take inspiration from these things.”
Marshal Cohen, NPD Group’s chief fashion industry analyst, told Moneyish that the mud and distressed look has coming on for some time. “Shabby chic has gone full throttle with the latest distressed sneakers. Using staples and having the guts of the shoes pouring out are as far as you can go until we truly sell the emperor’s new clothes,” he said.
Bloch agreed that most shoppers snapping up $400 jeans covered in fake dirt are putting on a show of roughing it without actually getting their hands dirty.
“It’s all rebels without a cause,” said Bloch. “In the 90s, grunge was about wearing jeans and things that were actually ripped from wearing them. Today, nobody wants to really get dirty anymore. They’re so lazy that they put on these already-dirty jeans, lay near something dirty, and then take a selfie.”
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