Black Milk Clothing’s upcoming Team Hogwarts line is the latest appendage of the $25 billion boy wizard franchise
Black Milk, an Australia-based clothing brand, is about to release a women’s sportswear line in the colors of the four Hogwarts houses. The apparel is based off the fictional school of witchcraft and wizardry attended by Harry Potter. It includes tank tops, crop tops, sweatshirts and leggings that you can wear for either Quidditch practice or to piloxing class.
The Team Hogwarts collection drops on December 18th in the United States, and pieces such as tennis dresses in the black, blood red and gold shades of Gryffindor will go for around $50 to $90, at current exchange. Perhaps the only thing off-base is the entirely white cast it used to model the clothing, a far-cry from the relatively diverse wizarding world of Harry Potter.
Team Hogwarts isn’t the first boy wizard-inspired line from the Antipodean online retailer which has made a name catering to fangirls of the likes of D.C. Comics. Earlier this year, it released another Hogwarts collection featuring maxi skirts, skater dresses and even leggings with prints of the Marauder’s Map, a guide to the layout of the magic school.
Black Milk’s take on the world of Hermione Granger, the Weasley siblings and Draco Malfoy is evidence that even a decade after the last Potter book dropped, author J.K. Rowling’s magic lives on. The Harry Potter film series—which includes the “Fantastic Beasts” spinoff—has made $3.4 billion at the worldwide box office, after adjusting for inflation, data from Box Office Mojo show. “Harry Potter and the Cursed Child,” an on-stage sequel to the series, sold out quickly when it hit London’s West End last year.
Add in theme park and clothing licensing, plus book sales, and some estimates peg the value of the franchise at around $25 billion. Little wonder that even after giving over $150 million away to charities, Rowling’s net worth was still recently pegged by Forbes at $650 million. Not bad for a one-time single mom with just a quill and spellbinding imagination.
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