Tesla, meet middle class America.

Elon Musk, the electric car maker’s chief executive, announced this morning that the first model of its upcoming Model 3 sedan would be completed this week. The Palo Alto, Calif-based company has a history of occasionally blowing past delivery deadlines, but Musk revealed that the Model 3 had cleared regulatory requirements two weeks earlier than planned. He had previously said production would begin in July, but didn’t give a specific date.

Tesla is known for splashy luxury cars like the its flagship Model S— which are accompanied with an appropriately high price tag— but the Model 3 is its first attempt to bring electric cars to the masses. The new auto has a range of 215 miles and retails at upwards of $35,000 before tax credits. That’s about half the price of the basic Model S, which can go for about 337 miles on a single charge (BMW has an upcoming Model 3 competitor that some experts predict will be priced at around $30,000 as well.)

The Model 3 already appears to be a hit: as of this past March, more than 400,000 customers have reportedly placed $1,000 deposits with the automobile manufacturer.

In his multi-part tweet, Amber Heard’s new boyfriend said that he would throw a handover party for the first 30 Model 3 customers by the end of the month. The Silicon Valley chief also boasted that production would hit more than 1,500 cars a month by September and 20,000 before the end of the year. Musk told shareholders earlier this year that he was looking into building additional manufacturing plants because its current facility in Fremont, Calif. was “bursting at the seams.”

Also read: Elon Musk’s newly public relationship with Amber Heard is probably good for Tesla

Tesla has a market capitalization of just under $60 billion, which means shareholders think it’s more valuable than long established giants like Ford and General Motors. However, the Silicon Valley startup made only 83,922 vehicles last year, up 64% from 2015. By contrast, Ford sold 2.6 million cars globally.