The First Lady read Kathie Lee Gifford’s “Party Animals” at the White House. Now it’s sold out and being scalped on eBay and Amazon
Remind us to book Melania Trump the next time we want to sell something.
The First Lady read Kathie Lee Gifford’s 2010 children’s book “Party Animals” at the White House Easter Egg Roll on Monday.
“Do you know about the book?” she asked her young audience assembled on the South Lawn. “I really like the book because it shows that we are all different, but we are all the same.”
And now no one can get their hands on it without shelling out three or four figures.
The “Today” show host’s whimsical picture book following a goose inviting her animal friends to a birthday bash was a New York Times bestseller when it first came out. But Trump’s endorsement launched a sudden run on the seven-year-old story this week. The Kindle version is still available on Amazon for $11.99, but the hardcover edition is sold out – unless you’re willing to cough up between $675 and $1,100 for someone else’s copy.
It’s also going for $500 on eBay.
No one was more surprised than Gifford that Trump picked her book to read. “I was stunned,” she told Moneyish. “I saw her in this beautiful dress at the White House Easter event, holding my book, I mean, it was really really touching.”
Gifford isn’t sure how the First Lady got her hands on the book. “That’s what I was trying to figure out,” she said. “I was wondering if I gave that to them when Barron was born, but I really can’t remember. When the baby was born, I sent them every baby thing I have ever produced – which at that time was basically enough to fill Walmart.”
And now it’s a gift that keeps on giving. “I couldn’t believe it,” Gifford said. “I got a tweet from someone who said, ‘I love you with all my heart but I can’t afford this’ – and she had this [Amazon] list, and almost every single copy [of my book] was over $700. I thought it was a joke. And now it’s over $1,000.”
Meanwhile, her more recent kid’s story, “The Legend of Messy M’Cheany,” is still available for $4.39. “There’s a Yin and Yang of life, right there in front of you,” she laughed. “[Party Animals] is seven years old, and it’s not as if it’s been selling through the roof the last few years. It did great, but people move on. The irony is that now the First Lady reads it, and there’s none available.”
© 2018 Dow Jones & Company, Inc. All Rights Reserved