MoonCycle bakery is launching a subscription service that delivers healthyish dessert to women on their period
These brownies go with that time of the month.
Moon Cycle Bakery, a startup subscription service based in Olympia, Washington, will deliver baked desserts with better-for-you ingredients to women craving sweets at the start of their menstrual cycle.
“Most women would agree that they have cravings during their period,” founder Devon Loftus, 28, tells Moneyish. “The foundation was about self-love and self-care, allowing yourself to have this moment every month during a time that’s not always easy, and can be quite exhausting.”
Loftus consulted with nutritionist, Katie Lemons, to create antioxidant-rich recipes sans artificial sweeteners that are seemingly healthier alternatives to processed cookies and doughnuts, which typically contain refined carbs. They use dates, maple syrup and honey as sugar substitutes.
The bakery is launching with three treats to start: A fudge-flavored gluten-free brownie made with black beans (which are full of vitamin c, iron, calcium and magnesium), dark chocolate chunks, maple syrup and dates, along with coconut and raspberries. Next is a matcha coconut bite, which contains antioxidants from matcha tea powder meant to boost energy, along with cinnamon, honey, almonds, flax seeds and chia seeds, which are high in fiber and omega 3 fatty acids that have anti-inflammatory properties said to reduce bloating. The chocolate cup is made with cacao, which is chock-full of magnesium, a key nutrient lost during periods, and ginger, which can help alleviate nausea.
The bakery will take pre-orders starting Dec. 15 via an app. Ladies can set up a user profile that will come with a period tracker option so you can sync your cycle with your delivery date. Then people are prompted to pick a package, Crescent Moon (one treat for $15); Half Moon (two for $23); and Full Moon (three treats for $30). Loftus is working on a shipping method that will potentially lower each price, and orders will reach eaters beginning in February.
Doctors say the treats won’t necessarily prevent cramps or other PMS symptoms, but the ingredients are a better alternative than Betty Crocker or Chips Ahoy.
“Basically with stresses, not just periods, some people have an imbalance of serotonin norepinephrine so people crave sugar, salty or fatty foods because they have a natural booster of serotonin and make you feel better,” says Dr. Jill Rabin, who works on Women’s Health Programs at Northwell Health. “You want to choose foods that are going to keep your blood sugar level. If you do crave sweets, you want to choose foods that have a low glycemic index because your blood sugar is going to sky high and you’re going to feel worse.”
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