The $7.50 two-packs of CLR CFF perks up drinkers without colors, preservatives or sugars
Good news, commuters: Soon your morning joe won’t be a hazard to your smile or your shirt anymore.
A new brew from the Slovak Republic is getting buzz for being the first colorless coffee drink in the world.
CLR CFF – which removed the vowels as well as coffee’s signature brown tint from its bottles – boasts being free from color, preservatives, artificial flavors, stabilizers, sugars and other sweeteners.
“If you are looking for a refreshing coffee but you want to keep your smile white, then Clear Coffee is perfect for you!” the brand boasts on its site.
But David and Adam Nagy, the Slovakian brothers who’ve co-created this crystal-clear cuppa, have kept their filtering methods top secret. They’ve only written online that, “this refreshing beverage is made from high quality Arabica coffee beans and pure water. It is produced by methods which have never been used before.”
They teased the Evening Standard that, “The production method is based on physical processing and doesn’t include any chemicals.” They recommend sipping it chilled.
Each bottle packs 100 milligrams of caffeine per 200 milliliters (or just under seven ounces.) So you’d have to drink two bottles to get the equivalent of one grande Pike from Starbucks (which packs 330 milligrams of caffeine into 16 ounces). On the other end of the caffeine spectrum, Black Insomnia Coffee recently landed on Amazon claiming to be the world’s strongest coffee with a bracing 702 milligrams of caffeine per 12 ounces.
Clear Coffee doesn’t come cheap at $7.50 for a two-pack or $18.80 for a five-pack online, or at Whole Foods Markets and Selfridges & Co. in the U.K.
The founders have yet to confirm to Moneyish when the crystal coffee drink will come to the U.S.
And what’s also not clear yet is whether CLR CFF has also gotten rid of coffee breath.
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