Companies are donating big bucks to raise awareness on the endangered animal for World Elephant Day.
Pay it forward for the pachyderms.
The magnificent creatures have been threatened by poaching, habitat loss and mistreatment in captivity for years — so more and more clothing and lifestyle companies are finding ways to raise awareness and money in time for World Elephant Day on Saturday.
The number of elephants has plummeted 62% over the last decade, and an estimated 100 African elephants are killed every day by poachers. Fewer than 40,000 Asian elephants in the world exist, which is less than one–tenth of the entire African elephant population.
The world’s largest mammals represent a symbol of strength and power in many cultures, and are praised for their size, longevity, stamina and smarts. Their tusks are said to represent wisdom, strength and eternity. And they look pretty cute on a t-shirt, too. Clothing brand called The Elephant Pants has raised $145,615 in donations selling bohemian tops and tribal print pants displaying the majestic animal to help save elephants.
Last year, supermodels Gigi Hadid and Karlie Kloss took a stand to raise awareness on some 30,000 elephants killed each year with the #KnotOnMyPlanet initiative. The viral campaign featured stars tying knots to encourage others to donate. And more recently this year, Wonderful Pistachios — known for its ad campaign featuring Ernie the Elephant — announced Friday that it donated $100,000 to the Save the Elephants fund to support anti-poaching efforts throughout Africa.
Here’s what you can buy to celebrate World Elephant Day Saturday:
The hip shoe, apparel and eyewear brand that donates a pair of shoes to a child in need with every purchase is ready to save the elephants, too. Toms has partnered with the Wildlife Conservation Society to help reduce ivory demand by creating a pair of coral canvas slip-on shoes with an adorable elephant duo stitched on the side. And here, with every pair purchased, the brand will also give a new pair of shoes to a child in need. Styles range from $36 to $59 and will be available at TOMS stores and TOMS.com.
The Elephant Pants
Cozy up to the cause. This animal-inspired clothing brand is a corporate sponsor to the African Wildlife Foundation, and donates 10% of net profits to save elephants. Its best sellers are the insanely comfy, oversized Harem pants ($24), which come in a variety of colors and pretty patterns.
Save the Elephants T-shirt
Don’t just say it – wear it. Share your love for these majestic creatures by wearing this unisex, heather gray tank printed with “Save the Elephants” loud and clear in bold black print. It’s just $24.99 on Etsy.
Trunk full of Taste Salt Shaker
Foodies will eat up these epicurean elephants. The massive mammals are shrunk down to ceramic salt and pepper shakers in a glossy gray glaze with delicate black detailing. The $14.99 shakers come entangled together. Just pull them apart for all your seasoning needs.
Ivory Ella SlippersPut your best foot forward in these ultra soft grey slippers. Each pair features a cute little elephant outline. The site has already raised $1.2 million for the Save the Elephants charity, and hopes to donate $550,000 by the end of the year.
© 2017 Dow Jones & Company, Inc. All Rights Reserved