The Everlane Day Heel sold out its first day on sale. Now shoe lovers have to wait until May.
Heel yes – Everlane has designed what look like the perfect pumps for powering through your day.
The problem is, there’s a 14,888-person waitlist and counting until May.
The San Francisco-based fashion line launched in 2011 to sell fashion staples for men and women at affordable prices, including $88 silk shirts and $58 cotton poplin chinos.
But its $145 Everlane Day Heel has online shoppers whipped into a frenzy. The ballet-inspired Italian leather pump released last week features a rounded toe, elasticized back and two-inch block heel that the site boasts a woman can walk in “All. Damn. Day.” It comes in five colors, including bright red, rose tan, black, navy and natural suede.
“We wanted to create a heel that was comfortable enough to wear all day, while also maintaining a polished look,” an Everlane rep told Moneyish. “There’s no break-in time required so you can wear them all day and night, right out of the box.”
The lucky shoppers able to snag a pair when they first went on sale have also raved about the “cushioned footbed, soft buttery leather, and just the right height heel that makes it practical to run around in, especially in NYC.”
But the chic, comfy-looking pumps were so popular that other shoppers have complained the shoe sold out the day it went on sale, with a few commenting on the site that they were very or pretty “disappointed.”
@everlane what's the point of having a waitlist for the Day Heel only to have it immediately sold out/re-waitlisted on launch day? Sad face.
— Shannon Buckley (@shannydoots) April 10, 2017
In fact, many sizes of the brand’s similar $120 Day Mule and $125 Day Flat, both also made from Italian leather and in similar colors, were also sold out within 24 hours after going on sale Thursday. They’ll be restocked in May, as well.
And good news for those who’ve had to wait: The Day Pump will be available in new colors next fall.
Everlane also had a hit on its feet with the $168 Modern Oxford last summer, which drew a 6,500-person waitlist.
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