Pottery Barn is expanding its ‘Harry Potter Collection’ into kid, teen and adult lines on Friday with dinnerware, luggage, lamps and bean bags.
After the supernatural success of PBteen’s initial “Harry Potter Collection” last fall, the upscale home-decor brand is expanding the whimsical collection of official Hogwarts pennants, blankets and throw pillows on Friday with spellbinding new pieces available on the Pottery Barn, Pottery Barn Kids and PBteen websites.
The exclusive collection with Warner Bros. draws on the wizarding world dreamed up by author J.K. Rowling, which came to the U.S. 20 years ago this weekend, and organizes many of its more than 100 pieces by the magical boarding school’s house colors (gold and scarlet for Gryffindor, yellow and black for Hufflepuff, blue and bronze for Ravenclaw, and green and silver for Slytherin). And you won’t necessarily have to rob Gringotts Wizarding Bank to stock up, since pieces start at just $9.50 for pencil cases and $24 for house pennants — although prices can run up to $1,999 for a child’s bed shaped like the Hogwarts Express train.
And now adults who grew up following Harry, Ron and Hermione’s adventures can toast the Boy Who Lived with tumblers ($48 for four) etched with the wizarding school’s four house crests, or put their trinkets inside a $39.50 golden snitch “tidbit bowl” with lid. The Pottery Barn collection also includes luggage (prices to be determined) printed with the Hogwarts school crest, as well as a delicate $39.50 candlepot carousel featuring a pair of young wizards on flying broomsticks playing the fictional sport of Quidditch.
Little ones can lose themselves in the wizarding world with the Pottery Barn Kids bedroom collection of end tables shaped like Harry’s pet owl, Hedwig ($349); a rocking horse — or, rather, hippogriff — shaped like Rowling’s eagle-horse hybrid Buckbeak ($199); and a patchwork quilt riddled with Hogwarts references ($199 to $229).
And the PBteen collection, which already included a Gryffindor backpack ($79.50), striped knit Gryffindor throws ($69) and even a golden snitch clock ($49), now also includes bean bag chairs ($209), a $159 golden snitch lamp and a gold-painted Fawkes the phoenix floor lamp ($399).
“We are thrilled to continue our partnership with the Harry Potter franchise and embark on a new chapter that includes Pottery Barn and Pottery Barn Kids,” said Jennifer Kellor, president of Pottery Barn Kids and PBteen in a statement. “Last year’s PBteen Harry Potter Collection gave our customers the ability to bring home special, one-of-a-kind pieces inspired by the Harry Potter films and this year we’ve expanded into new designs and product offerings inspired by the beloved world.”
Returning pieces that remain enchanting for all ages include decorative pillows with famous quotes from the beloved books, such as “I solemnly swear that I am up to no good” ($49.50) and “Expecto patronum” for $39.50. And you can dream of getting a Hogwarts acceptance letter by sleeping in the magical bedding collection, which includes striped shams starting at $28.50 and sheet sets starting at $32.50.
But it’s not surprising that Pottery Barn is trying to capture some more Harry Potter’s magic, as the franchise is estimated at $25 billion and counting even as it celebrates its 20th anniversary in the U.S. on Sept. 1. The seven original books have made $7.7 billion after selling more than 180 million copies in this country and more than 500 million copies worldwide, and spawned eight films that made $7.7 billion. And Harry’s story continues with the live stage production “Harry Potter and the Cursed Child” playing in London and on Broadway (it’s making about $2 million a week in the Big Apple).
“You have this whole wizarding world where anything is possible — and J.K. Rowling went into such detail, and there’s so many beasts and characters and locations — and that really lends itself to creative products and merchandising,” Marissa DiBartolo, co-editor-in-chief of the Pop Insider, told Moneyish. “And with the different Houses, it gives fans another way of connecting with this brand,” she added, as readers and movie viewers identify with being brave like Harry and his Gryffindor friends, or having a darker or more ambitious side like Slytherin, or being studious like Ravenclaw.
So shoppers will show their Gryffindor or Hufflepuff pride by buying a pennant, drinking glass or bedding set that shows off their team.
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