At leading hotels, butlers are serving up more than just tea and crumpets.
This is the essence of service with a smile.
If you’re willing to shell out $500 to $1000 or more a night, you can enjoy a butler for your every whim. From golf butlers to dog bulters, shopping butlers to butlers who attend to the barbecue, fancy hotels are introducing over-the-top butler services to diversify themselves in an age of tough competition between five-star market leaders.
“As consumers become more savvy, and differences among high-end hotels becomes ever narrower, hotels need to resort to whatever they can to set themselves apart,” said Pavia Rosati, founder of the digital travel magazine Fathom, in an interview with Moneyish. “That’s just a reality of this — to a certain extent, we’re going to get increasingly ridiculous specializations.”
One example: “On the ridiculous level, at the Imperial Hotel in Tokyo, they leave you a fruit basket and there’s a little note next to it that says, ‘Our staff will be delighted to peel and cut your fruit at your wish; kindly dial 2 for assistance,'” Rosati mused.
There’s even a Scottish hotel butler whose sole job is to deal with your tartan kilt … https://t.co/0etyFgi9eb
— Moneyish (@Moneyish) November 6, 2017
Here are a few of the wackiest butler services at hotels around the world:
Tartan Butler at Rocco Forte Hotels’ The Balmoral (Edinburgh, Scotland):
Tartan plaids have long had special significance to the people of Scotland, and for guests of the luxurious Balmoral Hotel, located in a large castle property, the hotel offers something special — a designated “tartan” butler who can track guests’ ancestry, order bespoke kilts made from their clan’s traditional tartan (an important standard-bearer for the Scottish), and arrange tours of the surrounding region.
Dog Butlers at Las Ventanas al Paraiso, a Rosewood Resort (San Jose del Cabo, Mexico):
The five-diamond Mexican resort’s dog butlers are on hand to walk your canine, arrange special menus just for them, and give dog massages as well as lead dog yoga classes.
Golf Butlers at Rosewood CordeValle (San Martin, CA):
At this property in Northern California, the recently-launched golf butler program allows golf novices to order food and drinks, make post-game spa reservations, and arrange wine tastings at the on-site winery, all from the comfort of the course. After the game, butlers shine players’ shoes and return their clubs to their rooms.
Shopping Butlers at the Langham (Hong Kong):
In the fashionable shopping and tourist district of Tsim Sha Tsui, visitors can call upon their designated shopping butlers to provide fashion consultations, shopping tours, and personal makeovers.
BBQ Butlers at Ritz-Carlton Reynolds Plantation (Greensboro, Georgia):
Down south, you can get your hands on delicious BBQ with the help of your designated barbecue butler. At this Ritz-Carlton property, your butler will help set up and man the grill, provide tips on how to create the perfect BBQ spread at home, and serve up a great meal.
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