Cool now comes in all sizes.

Two major apparel labels are revamping their collections in bids to offer the plus size consumer more stylish garb. Fast fashion retailer Forever 21 is relaunching its extended size range this week, hiring new brand ambassadors and adding a summer-ready swimwear line. Meanwhile, Eloquii, the fast growing fashion upstart that caters to women sizes 12 to 28, just announced a creative tie-up with a member of the Missoni family in its first-ever designer collab.

Teresa Missoni, a granddaughter of the Italian luxury house’s founders, teamed up with Eloquii on a sub-$400 collection that includes a fit-and-flare halter-neck dress inspired by hippie vacations in Africa and India, as well as a smart eyelet jumpsuit with ruffles. She “wanted to give [the plus-sized] community an elevated product that was designed especially for them and really represents Teresa’s creative vision,” Mariah Chase, chief executive of Eloquii told Women’s Wear Daily.

Meanwhile the California-headquartered Forever 21 is working with Instagram cool girl Lulu Bonfils, who has walked for Gucci and Lane Bryant, and German-born American model Barbie Ferreira, who’s worked with American Eagle Outfitters’ Aerie, on a new campaign. The upcoming plus sized range, which drops Friday, is reportedly inspired by 90s style and will run under $100.

Though the average American woman is a size 16 (plus size is commonly defined as size 14 and up), they’ve long been neglected by mainstream fashion brands. Nevertheless, as margins thin elsewhere, retailers are starting to pay further attention to a market that NPD estimates is worth $17 billion.