She couldn’t help but wonder: Could there be an upside to being branded an “unqualified lesbian”?

“Sex and the City” star turned insurgent gubernatorial candidate Cynthia Nixon chose to reclaim the insult slung this month by former City Council speaker Christine Quinn — harnessing it to welcome “all qualified and unqualified lesbians” to her campaign launch last week, and more recently selling “Unqualified Lesbian” buttons on her website. (Quinn, who is a lesbian, later walked back her comment. Nixon, for her part, has both identified as bisexual and resisted labeling her sexuality in the past.)

“It’s funny, it’s catchy, it’s trendy,” career coach Julia Harris Wexler told Moneyish of the buttons. “It just puts a burden on her to prove that she’s qualified in the long run, which she’ll do — she’s a smart woman.”

Nixon’s move marked the latest co-opting of a slight: President Trump’s alleged remark calling some African nations “s–thole countries” inspired T-shirts proclaiming, “Proud descendant of a s–thole country.” Sen. Elizabeth Warren (D-Mass.), in response to Senate Majority Leader Mitch McConnell (R-Ky.) silencing her on the Senate floor, turned “Nevertheless, she persisted” into a feminist rallying cry.

Adult-film star Stephanie Clifford, aka Stormy Daniels, corrected an internet troll who misspelled “skank” as “scanc.” “Slut and whore are words used by people who feel threatened,” she tweeted earlier this month. “I find power in them.” And writer Roxane Gay, who has argued against using “fat” as an insult, swung back at one Twitter user’s attempt to do so: “Jake, I’m fat. You really worked out a mystery. I’m fat and powerful,” she wrote. “In a few minutes I will forget about you. You’ll be hearing about me for the rest of your life.”

One particularly memorable case: Hillary Clinton’s plugging a “nasty woman” shirt, engineered by comedian Samantha Bee to benefit Planned Parenthood, after then-candidate Trump uttered the phrase during a presidential debate. “Prior to that, if I called you a nasty woman, that’s not a compliment,” executive coach John Baldoni told Moneyish. “(Clinton) defined the term ‘nasty’ as assertive, bold, aggressive and in charge: ‘You want to call me that? Then I own that. And yes, I’m a woman.’”

In order to successfully make an insult work for you, Baldoni said, you have to “own the label” and “define it on your own terms.” “You deflate the insult and make it work for you by pointing out your strengths,” he said. Baldoni invokes former Sen. Robert F. Kennedy, who urged people to “hang a lantern on your problem.” “If somebody’s attacking you for something, confront it head on,” he added. “It’s a form of jiu-jitsu, where you’re using the energy of your opponent against him.”

Say you’re a slow worker and a coworker tags you with the nickname “slowpoke” (assuming, of course, this isn’t a manager legitimately criticizing you for inefficiency). “OK, what you call slowpoke, I call thorough — I’m detailed and conscientious and my work speaks for itself,” Baldoni offered. “That’s how I would turn it around.”

It’s best to “insert facts about your qualifications” in co-opting an insult, Wexler said. Clocking in at 4’11, Wexler recalls enduring constant remarks through the years about her stature — or, as she calls it, “the last acceptable physical bullying.” So she chooses to lead with her height — and make it work for her. “I often say, ‘I’m 4’11, so I have to have a really big message’ … ‘I might be small, but I have a pretty big resume,’” she said. “They’re thinking it, so I just claim it and then I use it to my advantage.”

“The spotlight’s on you; you’re performing; they’re watching you,” she added. “Make it work for your agenda.”