Now this is something to taco ‘bout.
It pays to eat at Taco Bell.
The California-based food chain plans to award $10 million in scholarship money by 2022 to support its employees and loyal customers, the restaurant announced.
The chain has already given $2.8 million to students, and plans to shell out $1 to $2 million each year to meet its $10 million goal.
Instead of rewarding students based on their test scores, or obstacles they faced,
applicants must express what they’re most passionate about and detail how they plan to achieve their career goals with a little extra lettuce.
Nachos and Crunchwrap Supreme lovers aged 16 to 24 pursuing academic or creative career ventures can submit a two-minute video detailing their passion and how they plan to achieve it. Those applying must have a high school diploma or G.E.D.
“The Live Mas scholarship is not based on your grades or how well you play sports. No essays, no test scores, no right or wrong answers. We’re looking for the next generation of innovators, creators and dreamers,” Taco Bell notes on its scholarship site.
Last year, freshman studio dancer Khorii Tinson was selected over 2,000 applicant and received $10,000 from the chain. This year, Johnny Means, a teen from Wilmington, Delaware, also won $10k to launch his Urban Chees Initiative, an after school chess-teaching and tournament program.
This year, 100 young adults were awarded between $5,000 to $25,000. In addition to funding, students receive mentoring. Recipients have shadowed with social media and marketing teams at the MTV VMAs, NBA All-Star Skills Challenges and the Feed the Beat showcase in Austin.
To raise money for the scholarship fund, Taco Bell hosted in-store fundraisers like the two-week Feed a Dream campaign which donated a portion of proceeds for every Doritos Locos Taco purchased to the scholarship. The next initiative, running Aug. 31 to Sept. 14, invites fans visiting their local Taco Bell to donate $1 to support scholarships and receive a coupon for a free crunchy taco or medium drink.
The application period starts Feb. 15 through May 12 and selection period ends July 30.
© 2018 Dow Jones & Company, Inc. All Rights Reserved