Swipe right if you’re rich and attractive.
It turns out that money can buy love.
Or at least a better shot at finding an attractive mate on Tinder. The hookup app has quietly been offering a private, invite-only platform called Tinder Select for the elite of the dating world, TechCrunch reported Tuesday. Built into the app itself, Tinder Select houses the profiles of CEOs, models and celebrities.
Getting onto Tinder Select is about as challenging as spending Friday night at SoHo House. You’ll either have to be handpicked by Tinder—TechCrunch speculates that Tinder bases decisions off a “desirability rating” built off your existing activity on the app—or have a friend already on it invite you.
So if you finally get behind the velvet rope, who can you expect to meet? Before the introduction of Select, the MMA fighter Ronda Rousey had reportedly swiped right a few times, but quit after being recognized by too many people. And it’s possible that celebs like John Mayer and the model Cara Delevigne, who reportedly use niche dating apps such as Raya and the League, could be tempted to switch over; their reps did not immediately respond to request for comment.
Tinder already verifies the accounts of bold-faced names on its public platform, but some have called the feature a marketing play to hook subscribers eager to meet Hollywood hotshots. The company didn’t immediately return a request for comment.
Tinder, which is owned by the listed Match Group, is likely experimenting with Select to stand out in an increasingly crowded field. A recent IBISWorld study found that the U.S. dating industry has a turnover of about $2 billion annually.
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