McDonald’s lets users see themselves in company gear and send video applications
It’s a snappy new way to find a job.
McDonald’s Australia has partnered up with Snap Inc on “Snaplications,” a Snapchat that allows users to see themselves in the uniform of the fast food chain and then send a 10-second long video job application. The feature is billed as the first of its kind and is an attempt by McDonald’s, Australia’s largest youth employer, to reach out to a new generation of jobseekers. Down under, almost 70,000 people under 18 work for the Golden Arches.
Of course, it’ll take more than bunny faces and flower crowns to actually get hired. “We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role,” Shaun Ruming, McDonald’s Australia chief operating officer told News.com.au. It also isn’t the final step: after viewing the videos, McDonald’s still requires users to file a proper application.
While McDonald’s use of Snapchat video for recruitment is unusual, other companies have also been upping their social media hiring game. For instance, Facebook has long allowed prospective hires to apply for jobs at the Silicon Valley giant via its website, which pre-fills application forms with information that you’ve made public on your social media account. (You can edit out information you don’t want the recruiter to see.)
It opened up the feature this year to other companies in the U.S. and Canada, with restaurants, nail salons and grocery stores making up many of the prospective employers.
A pioneer of in-app job postings is WeChat, which is owned by China’s Tencent. A 2014 study by Maximum found that 19% of Fortune 500 companies that had recruitment accounts in the app, which counts over 800 million users, allowed prospective employees to apply within WeChat. Tech firms and consumer goods companies were the most likely to utilize such features.
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